Services

 
 

Branding

Far from just window dressing, when an organisation defines its brand it is setting a strategic direction for the future. I can help you to refresh or develop your brand platform, successfully implement your chosen strategy and track progress. I work across all aspects of branding including:

  • Naming

  • Logos

  • Taglines

  • Brand attributes

  • Brand structure

  • Visual identity

  • Tone of voice

  • Brand tracking

 

Communications

An organisation’s reputation is built up over years but can be ‘cancelled’ in days. It is essential to know what you stand for, who you serve and how. I can work with you to develop a communications framework and strategy that builds your profile and enables confident communications at every touchpoint. My experience spans all areas from global strategy to local engagement including:

  • Corporate purpose and values

  • Market positioning establishing a unique market space

  • Messaging frameworks

  • Regional communications alignment and adaptation

  • Media relations and community engagement

  • Strategic content and communications plans

 

Marketing and Business Development Strategy

While the principles of focusing on the customer and value have never changed, the technological developments of the past two decades have fundamentally reshaped the dynamics of marketing and business. I can work with you to integrate the latest artificial intelligence, digital marketing and growth marketing approaches into your marketing and business development strategy.

As an experienced business leader, I think beyond the traditional boundaries of marketing and business development, interacting with areas such as commercial strategy, product development, sales, customer service and more. In this way, I can help to drive your business forwards with services including:

  • Commercial, marketing and business development strategy

  • Marketing campaigns strategy

  • Global marketing operations planning

  • Artificial intelligence for marketing

  • Digital infrastructure and MarTech stack planning

  • Digital communications including email, websites and social

  • Digital and performance marketing including SEO, PPC, CRM and analytics

  • Customer research, segmentation and targeting

  • In-person and online events and partnerships

  • Content creation including video, blogs, VR and AR