Services
Branding
Far from just window dressing, when an organisation defines its brand it is setting a strategic direction for the future. I can help you to refresh or develop your brand platform, successfully implement your chosen strategy and track progress. I work across all aspects of branding including:
Naming
Logos
Taglines
Brand attributes
Brand structure
Visual identity
Tone of voice
Brand tracking
Communications
An organisation’s reputation is built up over years but can be ‘cancelled’ in days. It is essential to know what you stand for, who you serve and how. I can work with you to develop a communications framework and strategy that builds your profile and enables confident communications at every touchpoint. My experience spans all areas from global strategy to local engagement including:
Corporate purpose and values
Market positioning establishing a unique market space
Messaging frameworks
Regional communications alignment and adaptation
Media relations and community engagement
Strategic content and communications plans
Marketing and Business Development Strategy
While the principles of focusing on the customer and value have never changed, the technological developments of the past two decades have fundamentally reshaped the dynamics of marketing and business. I can work with you to integrate the latest artificial intelligence, digital marketing and growth marketing approaches into your marketing and business development strategy.
As an experienced business leader, I think beyond the traditional boundaries of marketing and business development, interacting with areas such as commercial strategy, product development, sales, customer service and more. In this way, I can help to drive your business forwards with services including:
Commercial, marketing and business development strategy
Marketing campaigns strategy
Global marketing operations planning
Artificial intelligence for marketing
Digital infrastructure and MarTech stack planning
Digital communications including email, websites and social
Digital and performance marketing including SEO, PPC, CRM and analytics
Customer research, segmentation and targeting
In-person and online events and partnerships
Content creation including video, blogs, VR and AR