Much Better Digital
Marketing Consultancy
Strategic Consultancy for the AI Age
I founded Much Better Digital in the belief that all great businesses should be able to thrive in the digital age. I help my clients to do this by ‘seeing the whole board’ of AI and digital marketing alongside traditional marketing and broader business strategy. I have been proud to help the organisations I work with to thrive in this ever-changing landscape and hope I can do the same for you.
Your Business and Marketing Partner
Hi, I'm Duncan.
I am a senior marketing expert and business leader. My extensive international experience includes business and consumer marketing in the worlds of active travel, international tourism, real estate, leisure, wellbeing and events.
As a global board-level professional and successful entrepreneur, I work with senior stakeholders to reach new markets, customers and clients, delivering highly effective strategies and campaigns based on insight, creativity and technical excellence.
I am a passionate champion for social impact and sustainability objectives, and have a proven track record in establishing high-profile brands and delivering outstanding commercial results.
As a marathon runner I embrace a challenge and don't stop until I get the job done. I love bringing this energy to all my client projects, so we can achieve great things together.
Qualifications & Certifications
CIM Postgrad
Chartered Institute of Marketing Postgraduate Diploma.
Digital Expert
Google-qualified expert in digital marketing leadership.
AI Specialist
Qualified specialist in artificial intelligence (AI) for marketing.
My Much Better Story
As a marketer who cut his teeth in the early 2000’s, I have seen the marketing landscape evolve hugely since the days when a personalised letter in the mail was the height of customer personalisation!
While the principles of focusing on the customer and value have never changed, technological developments have fundamentally reshaped the dynamics of marketing.
In the mid 2010’s I realised that I, like the world of marketing, had to evolve, and I undertook a year-long advanced qualification in digital marketing leadership with Google. I went on to found Much Better Digital, helping clients to build brands, engage customers, create communities, generate leads and drive sales in the digital age.
For the past 5 years I have been ‘in house’ with the amazing Therme Group, helping them to secure landmark wellbeing projects around the world. As I return to Much Better Digital, another profound shift is underway with artificial intelligence. Recognising this, I have gone through another year-long process of learning, qualifying as a specialist in AI for marketing.
As we all once more adapt to a seismic technological transition, I hope I have the opportunity to help you on your journey.
Exceptional Clients
My clients come from across the health and wellbeing, real estate, industrial, events, travel, retail and charity sectors.
Therme Group is a worldwide pioneer of inclusive urban wellbeing, helping to enhance city living though a state-of-the art wellbeing oasis designed for all.
Güntner is a major global refrigeration manufacturer with over 90 years of experience producing air coolers, condensers and heat exchange units worldwide.
BeeZee Bodies' programmes make small changes which make a big difference, helping people of all ages make healthy habits that last.
Ski le Gap offers the ultimate gap year experience: professional ski instructor training in Mont Tremblant, Canada.
The Dormy House offers elegant, high quality furniture, storage and soft furnishings made in the United Kingdom.
Together in Barnet helps to tackle homelessness, running a night shelter within the local community to house rough sleepers.